Spark up your brand

Xavier Maassen

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Xavier Maassen is a talented racedriver from Maastricht, the Netherlands. This fast, ambitious driver made his dream a reality; being a professional racedriver competing and winning the biggest races and championships in the world of GT racing. 

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sports marketing active your brand

Activate Your Brand

Discover the thrills and excitement inside the racing team. We offer you the opportunity to link and activate your brand in motorsport, to a professional driver and to the world of sportscars. Our team creates an environment which adds value to your image and to all your PR. Internal or external communication, and incentives become alive.  

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In the heat of the action!

Why Sponsorship?

Motorsport is one of the most popular and true global sports in the world. You will be part of a vivid and capital intensive community. To support a ambitious and winning driver and team is an exceptional opportunity for maximizing exposure. Brand activation is the concept of bringing the spirit of brands to life.     

Next to that the races are the ideal opportunity to invite your relations to the racetrack and experience motorsport from the inside; top-notch VIP welcome, privileged access to the race, visit of pitbox and a meet & greet with the drivers.    

Advantages of Sports Marketing

Brand Activation is all about bringing the spirit of brands to life. Linking your brand to motorsport will increase the brand awareness of your company and support your image.
Experience motorsport up-close as a VIP. From start to finish we guide you in the world of motorsport. You will be welcomed as a true VIP on the track and get acquainted with motorsport up-close.
Great events, great locations. We build a successful business platform with enthusiastic companies in our Sparx Business Club.
It is essential to activate your partnership. Involve your employees with a motivation program. Let the partnership live vividly inside your company, which will lead to greater results.
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Xavier started a new concept around motorsport sponsorship with his Make A Wish platform. With 10+ companies supporting the platform, Make A Wish is a major sponsor on the car that generates big visibility. On top Make A Wish has access to a large well-capitalized network in motorsport.

Support Make-A-Wish


"Do you also want to give your relations a special memory? Whenever they come into contact with motorsport, Xavier or the Porsche brand, they think back to this and thus to you and your company? Then I can heartily recommend you to take a behavior in the world of Sparx. A world full of speed, testosterone and entertainment. We have been a partner for 3 years now and have been able to pass on these experiences to various relations. They are still talking about it…"

- Paul Cremers, Creative Director Appart

"The Porsche Driving Experience is always top-notch! The trip, hotels, food, but especially the experience itself are excellently organized. The day on the track is time and again a special experience under the guidance of expert instructors. We always look forward to the next one..."

- Patrick van Erp, Managing Partner Ponthus